This interactive course presents the core components of a BRE program and why the concerns of local businesses need to be actively addressed. By building an understanding of business visitation techniques and survey methods, practitioners will be able to clearly gauge their community’s business climate. Learn the “red flags” that may indicate a company is looking to move elsewhere, and learn how to structure an effective technical assistance program to respond to business concerns. This course helps participants understand how a BRE program relates to attraction, workforce development, small business finance, technology transfer and many other economic development activities. All economic development course completed at Georgia Tech Professional Education may be applied toward International Economic Development Council (IEDC) certification and American Institute of Certified Planners (AICP) Certification Maintenance (CM) credits.

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